As the world grapples with COVID-19, it’s important to consider what the post-COVID world would mean for those of us working in digital marketing. The pandemic has increased the pace at which we are “going digital,” giving many online businesses new strength. We’ve never been so reliant on Amazon or Zoom to get through the day, which means that as digital nomads, we’re in for a treat.
- The marketing tactics that you can and should implement in the aftermath of a pandemic.
- To maximize your productivity and ROI, you’ll want to have the right tools on hand.
- Ways to create a well-run framework that works for you using your pre-COVID based.
1. Focus on your current customers:
If you’re having trouble attracting new clients, consider concentrating on the ones you already have or who have stuck with you during the downturn.
You may also want to give refunds to clients who had prepaid memberships or were on auto-pay during the lockdown era, in addition to developing programmers and marketing campaigns to target their new needs.
2. Make everything available online:
It’s time to beef up your online presence. You probably already do some of your business online (perhaps with one of these 64 low-cost online marketing tools), but the pandemic has shown us just how much more we can do.
- Purchasing a decent customer relationship management (CRM) program
- Hosting educational webinars to create trust and draw new clients, or even to employees to help them develop their skills.
- Providing support for the employees’ work-from-home requirements.
3. Invest in Facebook ads:
The ROI on PPC advertising in many sectors has skyrocketed as more people spend time at home and on social media. This is a great way to remind people that your company is always going strong and that you want to be a big part of the ‘new standard.
4. Run special promotions and deals:
Offering special sales discounts or deals as businesses reopen is a smart way to entice consumers to visit. These offers can be announced or promoted on social media platforms as well as in promotional emails.
These deals will help you draw new customers while also enticing current customers to return.
5. Make a change to your communication strategy:
The previous communication approach you used might no longer be appropriate as people’s interests and schedules change. It’s a good idea to reconsider the emails you send out, the content you create, and your overall attitude toward your customers.
6. Concentrate your efforts on a few key paid advertising channels:
PPC ads are the way to go right now, as I mentioned above, but focusing on Google Ads, LinkedIn Ads, Twitter Ads, Facebook Ads, and Instagram Ads all at once will not help you. You must first determine where your target audience spends the majority of their time online before concentrating your PPC efforts there.